Electric Soft Parade Album Launch

Last night The Electric Soft Parade headlined a rammed Green Door Store to launch their new album Idiots.

Crayola Lectern

Crayola Lectern

Support came from the leftfield Crayola Lectern, who we’ve written about numerous times. The stage was all set up for the headliners, which left Chris Anderson tucked at the back playing Electric Soft Parade’s keyboards and Alistair Strachan rather exposed at the front. They only played a short set, and did their usual trick of leaving those in the room who hadn’t seen them before confused and beguiled.

Thomas White

Thomas White

By the time The Electric Soft Parade were ready to start the room was as rammed as the stage. Now playing as a six piece, and with at least half the band swapping instruments over the course of night there it all got a bit crowded. The set was drawn from their whole career with around half the tunes taken from Idiots. It was their first live gig with the new material, not that you would have known it. The White brothers were on charming form, with plenty of banter including some self deprecating words on their review from NME (which referred to one track as ” as unlistenable as a million malfunctioning taps” – “How did they know that was what we were after?” quipped Alex!). The band finished up with an encore of album closer Never Again played just by Alex and Thomas and then Mr Mitchell with the whole band. Electric Soft Parade – it’s good to have you back.

Alex White

Alex White

The Electric Soft Parade are back onstage in Brighton again on 4th July, at an instore in Resident, and again on 19th July supporting The Levellers at The Dome.

Electric Soft Parade – Idiots

ESP IDIOTS

The opening song from the new Electric Soft Parade album sneaks in the line “And now it’s back to work / as if I never left”, but while it’s been seven years since No Need To Be Downhearted came out the White brothers never quite got around to leaving. Since then there’s been three Brakes albums, three solo albums from Thomas, and guest spots from both brothers in numerous bands. There’s been plenty of live dates too, most notably supporting Noel Gallagher’s High Flying Birds on their world tour in 2011, and playing a gig at the Haunt last year for the 10th Anniversary of Holes in the Wall.

At the end of 2011 a French label put out Lily on 7″, which we described as “the kind of melodic guitar pop that most indie bands would sell their grandmother to be able to write”, and then the band spent all of 2012 assembling an album full of tracks of the same high standard. Earlier this year they released the country tinged Brother You Must Walk Your Path Alone, which has barely left our stereo.

Next Monday sees the release of Idiots, Electric Soft Parade’s fourth long player. The thing that strikes you on first listen is that any of the album’s ten tracks could be singles; not only is Idiots very much a pop album but there isn’t a duff track on it. It’s a classic guitar pop sound that’s been sorely missing from the charts of late, which have been cluttered up with the likes of Kasabian’s testosterone soaked riffs or Ed Sheeran’s overly sensitive acoustic drivel. Where are the tunes? Where are the choruses you can sing along to?

Well, here they are. Summertime In My Heart is the optimism of the season distilled into song form. The Corner of Highdown and Montefiore is a brooding, reflective ballad with lush strings that you lose yourself in before you realise it’s got a bit epic. Title track Idiots draws on the lush seventies pop of ELO or Wings, and the infectiously catchy Mr Mitchell could have been penned by Ray Davies. One of Those Days makes me swoon with it’s gorgeousness, shuffling rhythms and close harmonies, and Welcome To The Weirdness has the best guitar solo that Brian May never wrote. Never again calms things down to finish with, the sweetest song about hangovers that’s ever been written.

Idiots is a fantastic album. It’s rammed with brilliant, sunny guitar pop tunes, and is a great comeback for the White brothers. It’s out on Monday 17th on Helium Records, and the launch is being put on by Melting Vinyl at the Green Door Store that day.