Back in January, I only gave I am Ampersand’s debut single “20 Seas, 4 Oceans” a passing mention in a blog post with a few other videos that were around, which is a travesty because it’s fantastic – four minutes of sunshine psychedelic folk pop. Matt Hainsby’s second 7″ is just as good. Holding the Negative up to the Light crams in even more ideas that it’s predecessor without losing any of the charm. And being the sucker for nice packaging that I am, I can only say good things about the translucent orange vinyl that it’s pressed on, and the screen print that comes tucked into the sleeve.
Negative is a tune of two halves – in the first half of the song, the vocals are accompanied by acoustic guitars and strings and then at around a minute and a half the song crumples then revives itself with effervescent analogue synths which bubble along and bring a completely different dynamic to the second half.
I Am Ampersand’s album is due later in the year on the Great Pop Supplement label. On the strength of his first two singles, it should be a corker!