Brighton Music Blog Advent Calendar Day Twenty Five – IYES / ‘Til Infinity

IMG_0581esSo, our final box in our Advent Calendar is filled by IYES, who have barely been going a year yet are more than worthy of our top spot. Right from the first moment we heard them, when Lighthouse appeared on Soundcloud, we knew that IYES were something special. Since then there’s been a few more tracks that have appeared from them this year – a more upbeat number called Glow, a Balearic instrumental called Daddy, a cover of Beyonce’s Crazy in Love and their debut single ‘Til Infinity. The production on each of these has been spot on, as has their timing – holding off on playing the new single until it was ready to be released, and not releasing it until the time was right where they could get a good buzz behind it. And what a buzz it got, getting over 2,400 likes on Hype Machine, nearly 150,000 plays on Soundcloud and coverage from all the major music sites – The Line of Best Fit said “You know you’ve found a beauty when melodies rattle around your head after just one listen”, and This is Fake DIY described it as “pristine pop skewed to the point where it’s pushing boundaries”. Look out for IYES in 2014, we think you’ll be hearing a lot more from them.

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