Yesterday, The Beautiful Word released their new album Particles. The Beautiful Word were on my radar years before I even started the blog, and throughout that time they’ve always taken a more personal yet inventive approach to their marketing. All the emails I’ve exchanged have been with the band members themselves rather than anonymous PRs, and many of their gigs have taken a twist, from fancy dress to performing a gig on a bus driving around town. When they offered to send out their new cd to me, it came as no surprise to find some sweets in the jiffy bag as well when it arrived. Other bands, please take note!
Over the years, there have been some constants, but that doesn’t mean that the band hasn’t developed. The Beautiful Word will probably always be slightly twee folk pop with close female harmonies, but their newer material shows a higher level of musicianship, best displayed on recent single and album title track Particles, with it’s Vampire Weekend-esque African guitars. At the time it came out we said that it was probably the best thing they’ve done. After a couple of months of playing it, now we’re pretty sure it is.
We’ve heard a lot of the album before, with half of the tracks having had videos made for them already. The video for their most recent single, Eating Me, Eating You (a metaphor for devouring relationships rather than anything more literal, apparently) quickly descends into a food fight – while the music may have grown up, the band and their songs still have a wide eyed innocence.
Of the stuff we haven’t heard before, our favourite track is Coconut Hair – slightly silly but sweet lyrics to an infectious catchy pop tune, which sums up what The Beautiful Word are all about. If you want a bit of light in your life, Particles is the album for you.
Particles by The Beautiful Word is out now on bandcamp. The launch gig for the album is at Latest Music Bar on 28th November with support from The Common Tongues and The Emperors of Ice Cream.